You will own the growth of the Direct-to-Consumer (D2C) channel end-to-end: driving qualified traffic, improving conversion, and building the experimentation engine that turns the website into a scalable revenue channel.

- Minimum 2 years of work experience in e-commerce growth, digital marketing, CRO, or D2C brand management - Hands-on experience with at least one e-commerce platform (Shopify strongly preferred) - Proven experience running and analyzing A/B tests or growth experiments - Working knowledge of web analytics tools - Understanding of SEO fundamentals - Strong analytical skills - Experience managing external vendors or agencies - Strong written and verbal communication in English and Bahasa Indonesia